After having spent decades in the computer industry working with companies large and small, founder Dave Taylor recognized the need for high quality training courses focused on business goals and business deliverables. Particularly in the blogging space, there are a lot of nellies who are eager to tell you what you can't do and how you need to stick with a set of rather daft guidelines to ensure that your efforts are blessed by the insular blogging community. Guess what, though? That community isn't your marketplace nor is it representative of your customers.

More importantly, there's a lot to know about blogging that you can't necessarily gain from reading other weblogs or talking with informal bloggers who view it as a "bully pulpit", and there are also the scam artists who are just starting to appear on the scene, attracted by the visibility and great search engine results characteristic of business weblogs.

Think of this as more of a manifesto, then: Blogsmart.com is built around the production of top-notch courses on topics of direct interest to small and medium businesses who seek to understand and leverage the Web to grow their businesses. From online advertising strategies to how you can build and run a weblog that will help grow your business, our emphasis is always on your bottom line, on how to have the cost of the course more than covered by the benefits you receive.

Just as importantly, with a background in professional education, we believe it's important to have fun during the process, so our courses are not only highly informative, but they're entertaining too. After all, if you're going to listen to people talk about something as dry as managing online advertising campaigns for a few hours, we don't want you dozing off, do we? That's also why you'll find that all Blogsmart courses feature two instructors, so that you can learn not only from expertise, but from the repartee between the two of us.

Think you have what it takes to help put together a course for Blogsmart.com? We'd love to hear from you!